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• Give your staff the time and the space to be imaginative and creative. Apple is a great example of a company which has benefited enormously from this. Up to a fifth of their working day is given to creative thinking sessions. Innovation is a key characteristic of the company so it is vital for Apple to inspire staff and to give them the space to be original. • Constantly question yourself and your working practices. Instead of sticking with tried and tested methods, business leaders should always be thinking of alternative approaches when it comes to solving issues and problems. Simply posing the question can lead to new ideas and projects, which opens up valuable income streams. • Encourage people to work in groups. That way, ideas can be shared along with responsibility and the credit for success. A company which has an overly competitive and individualistic culture can stifle creativity. • Not every idea is going to be a great idea but it is important not to ridicule people who are brave enough to think differently from the rest of us. If people are scared of being mocked then they are going to be reluctant to step forward with new ideas. • Running a business and hitting targets is serious as people’s livelihoods rely on the success of a company - but the creative process needs to be fun. If you want to inspire people to think differently then you have to create the right culture and environment to allow them to do just that.
