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How does an effective relationship strategy help in product brand building?

Marketing Management Marketing Advertising Brand PR Brand Management
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Question added by Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals
Date Posted: 2014/03/09
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Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

  • Provide specific direction for the attitude the brand should adapt
  • Provide a guide to appropriate behavior for the brand in its various transactions with the consumer

 

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