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Headlines are important to catch the attention of short attention-span internet readers. What makes a title attractive to click on, in general?

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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/03/10
Samar Saleh
by Samar Saleh , Community Manager , Bayt.com

It should be short and attractive to make you want to read more :)

Deleted user
by Deleted user

In short would like to say :

Tell a man that there are3 billions stars in the universe, he will beilive you AND 

If you tell that man, that, the bench has wet paint on it, he will touch it to make sure.

 

Gautam Pendharkar
by Gautam Pendharkar , Senior Consultant , Capgemini India

The right kind of articulation which will not only attract the audience but also makes them click on it but also keep them engaged. 

Deleted user
by Deleted user

It should be simple, short, easy to read and clear 

Nehal ElSherif
by Nehal ElSherif , Middle East Correspondent , German Press Agency dpa

A little bit of pun or wit helps, besides giving the main idea of the story.

Tarek Ismail
by Tarek Ismail , Translation Lead , ROSHN Real Estate

It should be simple in wording but weird in content; e.g.,  Man bites dog 

or "Fox guarding the chicken coop"!

Hedi Charfi
by Hedi Charfi , Assistant Professor , Faculty of Letters and Human Sciences, University of Sfax

In addition to being short and attractive, the title should make readers curious. In a sense, it should be about something that is not ordinary yet that is not too strange to make readers alienated (it is credible). In addition, a title is mostly attractive when it appeals to the emotions, intellect, concerns, etc. of readers. Hence, writing good titles involves a kind of an audience analysis (age, gender, clicking preferences etc.) so that you start to know what attracts your particular readers.

Esther Kimuyu
by Esther Kimuyu , Public Relations Consultant , Dubai Cosmetic Surgery clinic

Simple but mysterious; to make the reader want to know more.

Deleted user
by Deleted user

Single Tricky Word, could be good way to attrect but need a lot of care before placing as heading.. 

Deleted user
by Deleted user

It creates the first impression in the minds of the audience and gives an insight about the content of the post

Mohamed Elsherif
by Mohamed Elsherif , Head of insights and reporting , Crowd Analyzer

 

Dear Khatim,

 

 

This is a very interesting question. I suggest you use the words between quotes like "you" and "your" to show them how much "this is" the that article would help. It will show also the power of questions like "what", "when", "why", "how to", and "which". Below you can find the most common words and phrases in viral headlines. <Here>

 

Regards,

 

Mohamed Elsherif

 

www.mohamedelsherif.com

 

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