What do strategic planners do?

strategy plan, is like plan, where we use our weapon to industrial fighting in commercial world with              ( experiance , knowledge, capacity building, power, patience,etc), for long term.

where we use diffrent management techniques:

SWOT

Key Success Factors

Core Competences Analysis

Scenario Planning

Value Chain

Porter’s5 Forces

Resource-Based Analysis

Industry Life Cycle

PESTLE Analysis

Portfolio Matrices, e.g. BCG or McKinsey

1. Review the organizational goals and objectives.

2. Identify the GAP and suggest solutions.

3. Develop change mechanism.

4. Set strategic road map for future implementation

Strategic planner do some or all of the following:

- Provide up to date research to leadership in fields like external environment trends, business trends, competitor research, customer research, market research, industry trend analysis, & new ways of developing and implementing strategies.

- Educate leadership and managers in both strategic planning and strategic thinking.

- Facilitate strategic development and implementation

- Monitor strategies implementation and ensure that departmental operation plans are aligned to the company's approved strategies.

- Be the borad strategic consultant

- Provide strategic development and implementation tools

- Prepare strategic plans to implement the company's approved stratgies

Strategic planners provide up to date research to the leadership of the company in the following fields:

1. External Environmental Trends.   This includes information on political, social, economic, technological and industry trends that may impact on the organization. 
2. Business Trends.  This includes information on strategies being adopted by global organizations. It may include benchmarking or best practices.
3. Market Research. This includes research on changing customer needs and expectations. This may consist of formal research outsourced to market research companies.
4. Industry Trend Analysis. This involves analyzing changes within the broader industry the organization operates within. This includes researching new alliances, new market entrants, new product and services, changes to distribution channels and manufacturing techniques.
5. Customer Research. This involves finding out how existing customers view the organization. This may include monitoring social networking and consumer complaints websites to identify comments customers are making about the organization, or surveying existing customers to determine what they perceive the organization's strengths and weaknesses are.
6. Competitor Research. Many strategy departments setup a competitor database. They track competitor strategies. Sometimes they compile comprehensive information of their competitors in the following areas:

             Finance, Marketing, Human Resources, Production/Manufacturing, Distribution, Promotion,                    Cultures, Structures, Alliances, Technologies etc.

           Strategists also keep up to date with new ways of doing strategy itself. This may include                          techniques such as participative and creative ways of doing strategic planning that result in                    buy-in from stakeholders and formal methodoligies such as balanced score card. This                            include balancing IQ, EQ and SQ to ensure people are excited and inspired while they develop              new powerful strategies.

The head of strategic planning may divide the strategic research listed above, among different members of his/her team.

Based on the focus of the business utilizing available resources strategic planners are responsible for formulating strategies for the future direction of the organization and they may do so by conducting business, market and customer research etc.

The strategic planning process involves:

1. Review of the current situation and analysis

2. Re-Visiting the Vision, Mission and Objectives of the organization to better understand the organizational needs.

3. Providing direction for budget control and utilization, improving performance, achievement of goals and target setting.

4. After strategy formulation present it to the top management/leadership and for share holders so it may help them in decision making.

Plan, Prepare , Formulate and Review.