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What's more important in an ad? The copy or the art direction?

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Question added by Yvan Clot- Goudard , Consultant , Y Consulting LLC
Date Posted: 2014/03/11
Hiras Kariyattil Muthunny
by Hiras Kariyattil Muthunny , Chief Marketing Officer , Smart Consulting Solutions Pte Ltd

Both are important, but in my opinion copy is more important. 

Because the advertisement should be able to catch the attention of audience and convey the right meaning with in seconds. 

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