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What are the main differences between celebrity and Event Marketing?

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Question added by Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)
Date Posted: 2014/03/19
Praveen Kumar Nagalingam
by Praveen Kumar Nagalingam , Assistant Manager- Technical Support to Sales (HVAC) , Mitsubishi Corporation Trading ME FZE

I think both are synonyms or directly proportional to each other.

 

Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

There is significant impact of event sponsorship on pre-purchase behavior

Celebrity endorsement has an insignificant impact on pre-purchase behavior

 

In other words consumers are influenced by the products or services which are sponsored on events i.e. it has a greater impact rather than celebrity endorsement

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