What are good online resources on copywriting for beginners?

http://www.copyblogger.com/copywriting-101/ http://www.awaionline.com/content/ http://www.brainpickings.org/index.php/2012/02/07/david-ogilvy-on-writing/ or just get this book to stand on the shoulders of the giants http://books.google.co.in/books?id=PzkGAAAACAAJ&source=gbs_book_other_versions_r&cad=3 other tips: read the newspaper cover to cover every day (good writers are informed) learn anything about everything (good writers can connect the dots) go for a walk (good writers let ideas gestate) set aside at least fifteen minutes to write every day (good writers write)

A few are here that have genuine guidelines...
http://www.slideshare.net/copywritingconsulting/copywriting-guidelines-for-beginners http://en.wikipedia.org/wiki/Copywriting Also if you have any friend in universities, then they would have access to their institutes presentations on the topic.
Symbiosis offers such online guidelines that i know of...