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Leveraging Surveys for a Successful Event:
Surveys can help ensure your event is a success by enabling you to gauge expectations, understand participant reaction during the event, and measure the effectiveness of your message after the event is over.
If you meet your goals & be satisfied with the results. you can build KPI (Key performance Indicator) is the way to see if your goals was acheived. KPI is some thing generated within the organization/company (agreed effort) to measure the goals.
It's could be simple such as in customer care service we consider answering99.99% customer calls is succeful & we met our goals. So if not we have to review & check our system, procedures,communication...etc.