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How we can measure the success (cost & benefits analysis) of event/expo/sponsorship?

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Question added by Amir Rasheed , Head Of Marketing , Askari Bank
Date Posted: 2014/03/20

Leveraging Surveys for a Successful Event:

 

Surveys can help ensure your event is a success by enabling you to gauge expectations, understand participant reaction during the event, and measure the effectiveness of your message after the event is over.

Mohamed Basem Hemedh
by Mohamed Basem Hemedh , Siren Projects Eastern Region Manager , Nextel Millennium Telecom Manager

If you meet your goals & be satisfied with the results. you can build KPI (Key performance Indicator) is the way to see if your goals was acheived. KPI is some thing generated within the organization/company (agreed effort) to measure the goals.

 

It's could be simple such as in customer care service we consider answering99.99% customer calls is succeful & we met our goals. So if not we have to review & check our system, procedures,communication...etc.

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