by
Hossam Abbas , MARKETING SPECIALIST , Aviation Services
As an Introduction I would recommend:
Essentials of Marketing, Jim Blythe.
For communication I would recommend:
Marketing Communications, Integrated Offline and Online with social media, PR Smich, Ze Zook
For Brand Management I would recommend:
The new strategic Brand Management, JN Kapferer
For Planning I would recommend:
Strategic Marketing Planning, Colin Gilligan and Richard Wilson
Marketing Planning, Strategy, environment and context, Jim Blythe and Phil Megicks
The SOSTAC® Guide, PR Smith
