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The reality still exists that bad social media marketing is catastrophic and can be defining to your brand. So what do you think?

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Question added by Sayyid Jamolkhon al-Orifkhoja , / Head of the Marketing Communications Department مدير قسم الاتصالات التسويقية , "أُوزشينكدونك سيليكون" المشتركة الاوزبكية القورية لانتاج معدن السيليكون
Date Posted: 2014/03/20
Asif Lateef
by Asif Lateef , Group Manager Online and Web Services , Geo Television Network

If the strategic goals of the SMM are not aligned with those of the core marketing strategy, it certainly wreaks havoc and I have seen many such examples. This can certainly be avoided by a strong integration and coordination of SMM and Organic Marketing teams.

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