The reality still exists that bad social media marketing is catastrophic and can be defining to your brand. So what do you think?

With the power shifting from sellers to consumer, a negative publicity if not handled tactfully gives rise to negative brand image. Social media maketing is a powerful tool hence should be used wisely and strategically.

I think one should be wary of both, the opportunities AND risks social media marketing comes with.

1. Don’t overestimate the risks & threat as such to refrain from social media presence entirely. Go about it intelligently & effectively. Have dare to be & remain online.
2. Don’t underestimate the added value of social media marketing; customers are segmented & gathered in one place more than ever & you can reach them by being authentic & engaged in a cost-effective way.