Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

How can a new fashion designer launch his line if not known in the market?

user-image
Question added by Nuha Ali , writer , freelance
Date Posted: 2014/03/20
Nauman Ahmad
by Nauman Ahmad , Product Developer , Artistic Milliners Pvt. Ltd

Fashion is a very closely knitted community. So in order to get your name out there it is very important to create a real personal network, getting to know people of the business. This can be done through attending fashion shows and exhibitions and other social events. In this industry word of mouth matters a lot. 

Also, internet has provided a great medium to promote any new product specially in the untested waters. But for that a solid social media strategy with the right content mix is very vital along with the right product. 

In my opinion, starting a website alone to launch your new line will help. Or you can also consider starting to advertise it in the best growing social media - Facebook. Surprisingly it helps to reach all kinds of people, regardless of age. 

More Questions Like This