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Think about world's famous brands, and look at their logo. What do you see?
A logo is the representation and identity of an organization. Imagine the world without corporate logos. How we gonna remember and identify the brands. Imagine "APPLE" without its logo or "Coca Cola" without its logo or "BMW" without its logo.
All these logos explains the whole story of the prior company. So, the logos are important and companies should have it.