How would you manage your client where he doesn't understand what he needs or a priority for his organisation? This is a Senior Management level

1- Clear objectives

2- Common understanding

3- sharing decision making

Everybody work to succeed. If you can objectively prove to him/her your proposal as an approach to giranteed success, he/she will most probably listen to you and will definitely cooperate with you if you stage your collections based on his/her value.

If that turns up no to be possible for any odd reason, look for the next prospect.