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What are the factors affecting on Marketing Mix?

Marketing Management
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Question added by bashir al zaaim , مندوب مبيعات , الشركة العربية للتبريد و التخزين المحدودة
Date Posted: 2014/03/24
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Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

4P’s &4C’s

1.    Place to be Convenience

2.    Price to be Cost to the user

3.    Promotion to be Communication

4.Product to be Customer needs and wants

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