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What are the key steps in introducing a marketing orientated culture within an organization, and what might be the main problems in achieving this?

Marketing Mix Marketing Business Development Brand Management Management
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Question added by Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals
Date Posted: 2014/03/24
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Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

I think a marketing oriented culture is a customer oriented culture. Here every person in the management high and low should be in thefrontline interactingwith the customer for sometime.

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