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Achieve your own style, by trying again and again, take friends of you and make photoshoots, it really helps, and follow the work of famous great photographers (demarchellier, newton, ..), and finally, and the most important, become a good retoucher, it's more than the half of the work .
Understand that its a group effort. Bring in a very good team of stylist, make up artists and models. Understand different ways of lighting a model keeping in mind the subject.
