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What Does The Product's Manager Need From Reports To Help Him Manage His Category?

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Question added by Mohammed Kalache , Asistant Category Manager , Starbucks Middle East & Africa ( Alshaya )
Date Posted: 2014/03/30
Raj Samuel
by Raj Samuel , Business Unit Manager , XCELL

Product Management is a synonym for PLC Management (product life cycle), reports should map key metrics like product volume, velocity and value and how it translates to targeted Revenue and bottom line (profit)

SHAIKH MOHAMMED BASHEER AHMED SHAIKH
by SHAIKH MOHAMMED BASHEER AHMED SHAIKH , Account Manager , Tarik Al Zahid Holding Company

Yes The product manager nees a report from the product department on voice of customers which are indeed helping to better understand the market needs and is analytically going thru with strategical plan according to the corporate objectives.

Shoukat Ali Malik
by Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

Dear Kalash ,without market based products report,how can you manage and make the branding report or strategy. for your product.

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