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Do hire the best products sales specialists, offer good prices, dual benefits products, provide cash incentives to sales guys, do sensible advertisements, put daily sales target, promotional activities through salesmens, involve sales managers to highlights the best promotons, do tele calls, visits.
The best marketing technique to grab a very large crowd would be mass marketing. The media should be radio and tv in places where literacy is not very high. Where literacy rate is high print media can be used but preference should be given to the local language media so that it covers the maximum target population. A brand ambassador chosen carefully representing the target audience endorsing the product or service would be an added advantage.