What demographic and psychographic data do you have on your customers and how do you get them?

Demographic and Psychographic segmentation is very useful in finding the out the specific need for customers in terms of data and provide cure in best finding for your campaign.

In demographic such as the age, gender and life stages are focused.

Age will help you cater as per your set as (20-50 age) identified the different customer traits, interest and ability to adopt things.

Gender based is specially design to identify the sex (male or females) to target. For example after1960s the automakers identify and focus on making cars for females by introducing range of interior and exterior colors, safety factors to fulfill the needs for female TM.

Life Cycle which starts from Child to the retired officers having different needs.

Psychographic is about Social class, life Style and Personality. proper division for your TM and area where you will find loyal and valued customers.

Most importantly to identify the data these particular segments.

1. Primary research

2. Secondary research 

3. Level of competition

4. Marketing and Campaign design

One of the best examples recently i remembered in lasts Christmas by Lufthansa airline for getting customer data in Istanbul.

They design a direct marketing campaign in which they introduced airhostess given post cards to customer in turkey specially targeting the tourist class.

Thanks and have a graet weekend.

 Regards 

The life expectancy of a database specially in the UAE is not more than6 months as this is more of a transit place( People change jobs, phone numbers addresses etc).The best way forward is to work towards building your own database by using various Direct marketing tools and Business intelligence tools. There are some companies which go about claiming to have databases as per your requirement, but the honest truth is that there is no such listed list broker company in either UAE or GCC region. I have developed a data generation model using direct marketing strategies on an MS CRM Dynamics  platform for my company, which targets companies having50+ pc's and other specific requirement, purely out of yellow pages and other directories. We are able to generate a good qualified database on a daily basis and get businesses out of them as well.

We were facing this problem in my company and we decided the best way to get the needed data was via launching a loyalty program. During signup to our loyalty program we asked all of the questions that would give us the demographic and psychographic data that would help us tailor our marketing campaigns and offerings.

Reem, interesting question in the UAE context, perhaps:)-. Usually, a country's latest census, broken down to  counties/districts/vilayat is the most authentic source on demographic characcteristics. The next is an institution like - we have in Pakistan - National Database Registration Authority (NADRA) - which is a source of basic demographic data. I dont know the situation in UAE so I would not draw a parralel between Pakistan and UAE. Psychographic data can only be measured after you do proper audience segmentaion - know who your audiences are - and then do a kind of a baseline research. If you can be more specific about the context,, I'd be able to help you accordingly. Feel free to write me on <>. Have a nice day. Zahid Hussein, Lahore, Pakistan  

Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time.

Demographics and Geographic example :

Parents and students who live in Cairo, Often they are based in the main cities, parents age starting from25 years Old and older, and they are online active users, well educated, most of them tend to be self-employed or in professional services businesses with highly paid salaries.

and we get them through Market researches and analysis