How can we build our potential customers’ interest in our product/service or business?

I think it depends on what platform/s or tools are you planning to utilize to find potential customers. But let's assume that you want to find potential customers via social media. Here are some strategies I really find effective:1 Start by defining your goals and targets. 2 - Know the demographics3 - Monitor4 Listen and interact with your fans and followers.

Honesty.