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This helps you gauge the candidate's true level of experience regarding developing and implementing marketing concepts. The candidate should be able to take you through the marketing process, from the idea stage to when the marketing program actually hit the streets. You could also ask her what problems she incurred along the way and how she dealt with them successfully.
Wednesdays became “the day” every Mauritian shoppers were looking forward to, and converted Wednesdays into one of the best-selling days