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Can You Tell Me About a Successful Marketing Campaign You Helped Develop?

This helps you gauge the candidate's true level of experience regarding developing and implementing marketing concepts. The candidate should be able to take you through the marketing process, from the idea stage to when the marketing program actually hit the streets. You could also ask her what problems she incurred along the way and how she dealt with them successfully.

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Question added by Dinmaya Lenka , MARKETING MANAGER , INDTEC ELEKTRO CONTROL.
Date Posted: 2014/04/01
Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

Wednesdays being quite a “Quiet” day in terms of sale and footage in hypermarkets and FMCG retail, I developed a concept of Wednesday Market days where we heavily promoted fruits and vegetables almost at cost pricesJ. Backed by a lot of in store activities, with lively animation promoters and hostesses, wet demos, tastings, freebies and in store competitions

 

Wednesdays became “the day” every Mauritian shoppers were looking forward to, and converted Wednesdays into one of the best-selling days 

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