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I totally agree. Today social media are everywhere, especially in minds, smartphones, TVs and other electronic devices of young people. And young people are our future, so we must include their way, style of life also today, in CRM systems. This is no longer new advantage. This is a must.
CRM Solution cannot be complete and comprehensive and successful if you don't follow follow your clients or prospective clients on social media sites since they are very vast and carry profile info
Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers.
A perfect CRM Solution should be able read the mind of a customer from your Desk. And that too possible only with sufficient back-up of information like, character,behavior,custom,attitude, habits,what he is, How he is, His timings-or where he is--and your approach should match the timing for a correct hit.
Inadequate information means, backward and indigenous system support, so that , no doubt you will be clean bowled.!!! A well integrated system covering an excellent profile and the ability to interpret the information therein is all that required for a Business Development success through Public Relation efforts.
Agree with Mr. Dominik
Good Day!!!
Agreed to the experts.
Well CRM is tool to maintain the business relations with customers and to keep update for the information of consumers, the basic aim PURE ECONOMIC
Now it depends on the company or organization to use social media or not, its a good thing, but not important to define the backwardness or forwardness. And in my personal experience, and just imagine what information you will provide or avail on social platforms for business needs especially when we talk for CRM.
So, in my view, its a good thing but not important. Social media are very useful in Public communications and marketing but CRM is very different thing.
This is my view only and do respect to all views from other respected members on this discussion.
Its more important for me to know your views too.
Agreed, it's a backward or I would say inadequate system.
Effective CRM makes use of social media to build up customer relationships. Some CRM systems integrate social media sites like Twitter, LinkedIn and Facebook to track and communicate with customers sharing their opinions and experiences with a company products and services.
Furthermore, a lot of the company customers and prospects are going to be on social media. Maybe not all of them, but a lot of them. If the company is not marketing on social media, they are abandoning a potentially huge, low-overhead channel for reaching their customers.
