Register now or log in to join your professional community.
Is it just because that we wish customers on their personal occasion and they ready to buy our products next time?
Relationship management is a customer-oriented feature with service response based on customer input, one-to-one solutions to customers’ requirements, direct online communications with customer and customer service centers that help customers solve their issues.
Sales force automation. This function can implement sales promotion analysis, automate tracking of a client’s account history for repeated sales or future sales, and also сoordinate sales, marketing, call centers, and retail outlets in order to realize the salesforce automation.
Use of technology. This feature is about following the technology trend and skills of value delivering using technology to make “up-to-the-second” customer data available. It applies data warehouse technology in order to aggregate transaction information, to merge the information with CRM solutions, and to provide KPI (key performance indicators).
Opportunity management. This feature helps the company to manage unpredictable growth and demand and implement a good forecasting model to integrate sales history with sales projections.[8]
CRM in developing and maintaining client relationships
Customer relationship management is first and foremost about Human Interaction, CRM tools are there to facilitate and help and not be the focus of the relationship.
Having said that, it is of prime importance to think of your customer as a partner in success, their success means your success and the continued nurturing and development of the relationship should focus taking your customer's best at heart and proposing solutions that are mutually beneficial.
Depending on your line of business, this should starts by inquiring about your client's concerns and difficulties and help bring solutions and assistance to solve their problems and achieve their goals, which should be directly inline with your goals and objective, and in doing so the relationship is continuously strenghtened and the level of trust grows. If you back up this trust and positive relationship with a competitive product and service that meets and exceeds your client's expectations, then you have done your job well in maintaining a solid a profitable busines relationship with your customer.
