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I THINK AVR FAMILY IS THE BEST AND I'M USEING IT
AVR is the best in term of technical support, while TI DSP controllers have a more computational power.
I think AVR family microcontrollers are the best choice for control system, because they have reduced instruction set computing, that enable for its program execution to be faster than other microcontrollers. Its mean less heat when AVR chip is working. And it is easier/more simple to be programmed.
AVR have internal EEPROM, internal ADC (analog to digital converter), in-system programming, etc.