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What is the difference between the target customer and the customer?

Marketing Business Development
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Question added by Deleted user
Date Posted: 2014/04/03
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IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Target customers are potential buyers and customer is one who has bought the services / product.

Abdul Samad Nadeem Malik
by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

Target customer is a key marketing strategy and the first step in identifying the market segment.

A customer is any person who buys for resale directly from the seller, or the seller's agent or broker.

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