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what is the difference between web design management and brand management

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Question added by Michael Landsman
Date Posted: 2013/06/14
Jasninder Jeet Singh
by Jasninder Jeet Singh , Creative Director , Union National Information System

Website management is a where your team just manages a website, its look and feel, working on various devices and maintaining the code for SEO and all that technical jazz but brand management is managing each and everything related to a brand / product name, let it be a website, social media, BTL, ATL Advertisement, Public relations, CSR, Sponsorship and all other marketing needs, website is a part of brand management and an important one with the current era.

Hossam Abbas
by Hossam Abbas , MARKETING SPECIALIST , Aviation Services

Thank you for the invitation Michael Brand management is a strategic process, concerns managing all mental and emotional associations between your client and your product/service/corporate, within that process you manage your brand image, identity, perception, ...etc, and within those processes you use the website as a communication tool between you and your client.

Shoaib Rehman
by Shoaib Rehman , Senior project manager , Etisal

Web design or web development is a part of brand management.. Its plays a key role in promoting and showcasing a brand . E.g Coca Cola is a brand and its website with various campaigns and promotional stuff creates a brand loyalty. It means Web design have crucial role in portraying brand image and increase costumer loyalty.

Hassan Tariq Alsayegh
by Hassan Tariq Alsayegh , Trainer , Saudi Post

The connections is the big deffernce

X. Cuison
by X. Cuison , ASSISTANT BRAND MANAGER , Al Futtaim Group

If you ask people20 years back between Web Design Mgt and Brand Mgt, they would probably only has a say on the latter.
The difference between them is they are two different disciplines.
Though on the modern times, they intertwine .
A website is a brand itself.

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