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What is the CRM process cycle?

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Question added by Fida Abo Alrob , Sr. Copywriter , Imena Digital
Date Posted: 2014/04/06
Abdul Samad Nadeem Malik
by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

CRM is an iterative process that turns customer information into customer relationships through active use of and learning from the information. CRM begins with building customer knowledge and results in high-impact customer interactions that enable a business or government agency to establish long-term, resource-manageable, and profitable customer relationships. Let’s review the process cycle illustrated in Figure2-2. 

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