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I think it depends on your business nature. But the general goal is to make profit wiith less expanses, there are some secondary goals such as helping people by the service you provide or by creating opportunities.
1. To stand out of their competitors
2. To expand their business & profits.
3. To last
To achieve its objectives, as defined by the owner
Profit
There are two types of businesses: for-profit and non-profit. Whereas the basic goal of a for-profit business is to make profits, non-profit businesses- charities, humanitarian organizations, etc.- have other goals- i.e basically to help human beings. However, non-profit organizations need to be financially sustainable and should take good care of their finances. They may need to achieve surpluses ( excess of revenues over expenditures) to remain viable and for future growth and expansion.
That depends on the type of business.
Non-profit organizations' goal is to effectively and effeciently provide the subject service to the targeted people as they perceive it.
Pofit seeking organizations' goal is to acheive sustainable competitive profitability.
Government organizations's goals are to effectively and effeciently provide the subject service to the targeted people as they perceive it, protect and control the community, & lead the compunity's growth.
Apart from that Managemet can setup different goals on different occations, time period and different situations but they are classified as short term goals, while the basic goals are classified as long term goals.
To give such a product to the Market, that gives you more and more profit.
Complete success in achieving all the goals and the strategy according to the study in the designated time for the constituent or organization or company.
To replicate the ideas of management towards the success of the organization
To maximise the profit