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Understanding the needs and wants of your customers can provide a solid foundation for your corporate branding efforts.The Internet continues to present new challenges and opportunities, but in-depth market research continues to be the foundation for a successful branding strategy. So, here are five tips to help you create the right brand strategy for your small business:
1. Know yourself and your audience
2. Enter the fray
3. Feel free to socialize
4. Consistency is the key
5. Mobilize the troops
