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Some people neglect the client after making the sales. why do you think this is a very bad practice?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/10
IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Customer engagement after the sales, links continuity for future opportunities. Cost of sale from existing customer is low and thus margins are better. Customer engagement programs keeps the customer well informed about your products and services. Sharing such informations about products / services development keeps the customer obliged, aware about the new benefits and source of future requirements.

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