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This would differ from industry to industry and market to market. But to be prudent on an average2% of the prospects who gave their telephone no actually lead to immediate sales. The rest5% could lead to sales in the next week and could give referecnce which could lead to sales in the next month. This is how you bould your data base.
First you need to know how many leads you need to achieve your target revenue; On average2 leads are converted to an opportunity sale; Only one out of (5) opportunity sales leads are converted to a sale. So the more in the pipeline you have better chances of converting them to sales.
an average2% of the prospects who gave their telephone no actually lead to immediate sales. The rest5% could lead to sales in the next week and could give referecnce which could lead to sales in the next month.
