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Value-added resellers are those persons who _

A) buy the basic product and add value to it and then resell it to final customers B) buy the basic product and sell it with higher profit C) Both (A) and (B) D) Neither (A) nor (B) E) None of these

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/11
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Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Both A & B... Though there are different kinds of Value added Re Sellers.... Most basic are those... Who either source a single product or collect the combination of interlinked products... Create value by adding serviceability, delivery convenience, bundle up with other products or increase quality of service, efficiency. Convenience , trustability for a price. Banks for example some times act as a value reseller while selling say mutual funds. They will collect schemes from various providers , bundle them up, provide feedback on each of them, their historic performance details etc usually for an fixed amount for every trade... Which includes their profit :-)

Rajiv Yajnik
by Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd

Answer is A

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