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What are the steps you would take in customer value analysis?

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Question added by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date Posted: 2014/04/14
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

value analsys means customer class,,, how much he is effective on community, how much he can change the opinion of others, how many people follow him, what is his role in the market your products are moving,

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

In addition,  value analysis to categorise the customers:

Credit rating

Quantum of business potential

 

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