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Why is social CRM important for my business?

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/15
Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

CRM can track things about a customer such as what they buy, what they return, whether or not they complain, emails they have sent or received and communication via phone. By getting an understanding of this data, a company then is able to know more about the customer when they talk to them and this helps them provide better service

 

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