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With my experince with Microsoft Dynamics CRM it has been a great. The reason is more and more key business processes and initiatives depend on the ability of companies to ensure that their software systems are designed to assist in an increasingly important task: to help support the interactions between internal and external stakeholders and key business assets that drive company success and customer satisfaction. This is the concept of customer relationship management (CRM) taken to a new level by Microsoft Dyanmics CRM. While CRM is about managing the interactions between customers and companies, many businesses, as well as government agencies and non-profits, are discovering that there are other types of interactions between a variety of stakeholders and business assets that can benefit from CRM-like functionality.
Microsoft calls it the xRM—which starts with the powerful workflow engine and data models in Microsoft Dynamics CRM and then extends them to allow the rapid development of a new set of applications that can be deployed. The result is that xRM is the enabling technology for what Microsoft calls extended CRM, a term that aptly describes the use of CRM functionality as a building block for connecting stakeholders and assets in ways unseen. The xRM framework represents a major breakthrough in the quest to align business needs with software capabilities in ways that extend existing concepts of packaged enterprise software value.
Using Microsoft Dynamics CRM , a company can then capitalize on the xRM framework to significantly improve its CRM processes as well as extend the CRM model to support specific business or industry requirements.
