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WHICH IS IDEAL SEASON TO LANCH A COUGH SYRUP IN BUSY PHARMA MARKET ?

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Question added by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ
Date Posted: 2014/04/16
Bojan Stanković
by Bojan Stanković , Deputy Head of Indirect Purchasing , Hemofarm

Dear Mr. Minhas,

 

since that flues are mostly appering when is cold outside my answer is few months before winter

 

Best regards

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day Zafar!

The ideal time to launch the cough syrup is2 weeks before the brand leaders starts their season campaign...... In Pakistan, Hydrillin is the brand leader and Searle starts the campaing usually in mid September. So who ever wants to launch cough syrup, they should do whatever they can before the Searle starts their campaign...

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