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Explain the various factors affecting pricing of product

Marketing Management
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Question added by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date Posted: 2014/04/17
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Rajiv Yajnik
by Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd

Hi Sir..

The factors affecting product pricing are given below:

1.level of competition.

2.Perceived value of ypur product.

3.Product development cost.

4.Economic Trend.

5.Level of Market Demand.

6.Demographics.

7.Class of targetted customers.

Rgds

Rajiv

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