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Hi.Sir..
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.
But it's not PR.
PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.
Recently in the marketing world, the terms “publicity” and “public relations” are often thought of and discussed in the same breath. These terms are also often used interchangeably. However, they shouldn’t be. They are in fact quite different.It is true that publicity is a tool that PR professionals can use, but it is only a single tool. If your PR firm is limited to just creating publicity, then you do not truly have a PR firm.
Other aspects of PR (beyond publicity) might include: community outreach, corporate social responsibility programming and sponsorships, government relations, grassroots communications and engagement efforts, “public” presentations and other tools used to position the organization as thought leaders, new media tactics, and many more.
Rgds
Rajiv
Suer there is, when we talk about publicity like strategy of good P.R management. so before you manage public relation, just analyze your clients base then you can make successful publicity
