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What is the importance of understanding consumer behaivior for sales

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Question added by Deleted user
Date Posted: 2014/04/21
Denzil Nashcarr
by Denzil Nashcarr , Oil Operations Analyst , Trafigura

Understanding customer behaviour is of paramount importance to sales because it is only when one truly understands customers' needs that one is able to address them in their products. It is only by addressing these needs that sales is generated. The communication too should be aligned to customer behaviour so that the ciustomer finds resonance in the brand presonality of the said brand. Hence understanding consumer behaviour becomes all the more important if a brand is to succedd and sales are to be generated. 

mu'awiah al'amad
by mu'awiah al'amad , Project Managment , Saudi Telecommunication Company (STC)

it will make you think in his place and hence know what the consumer is really looking for, therefore you can focust on the attractive points of your product that the consumer desire.

Mohd Hasnol Mohd Yunus
by Mohd Hasnol Mohd Yunus , Vice President Marketing , MyBazar Malaysia

Understanding consumer behavior can help one to better position himself/herself when approaching a potential customer. A sales person who understands the consumer behavior can properly address the need of the potential customer - based on the feedback given (either through direct/indirect interaction and body language). 

 

Understanding consumer behavior can also result in saving of resources/time as sales people can readily tailor the solutions to the needs and requirements of the potential customer (without having to do extra analysis/research, etc.).

Khatim Abbas Seed
by Khatim Abbas Seed , BUSINESS CONSULTANT , Google

Understanding customer behavior is understanding purchase behavior, crucial to sales.

Mina Mikhail
by Mina Mikhail , Business Development Consultant , Yehia Abdin co.

consumer behavior is just mirror of what he needs

needs are the key factors of selling 

so knowing how customer will think will need will like will hate make good configuration about how you as sales person can sell your product that fulfill his needs

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Consumer behaviour patern varies with the variance of information that the consumer has and it can be influenced by educating and sharing information. It has an important role to play in sales.

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