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Whether there is a huge price competition or not, guerrilla marketing is not just a marketing tool, its part of the brand identity and strategic development. By engaging you target audience, when least expected and in their trusted daily routines, you have the opportunity to develop an emotional and authentic relationship with your audience.
Once you have build a trusted relationship and created emotional brand recognition, your audience will identify their personal values with your brand and make it an extension of their identity, then you can re-channel their focus away from price.
