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To understand who is the end customer and meets the needs and satisfies his wants and whether is line with the countries standard quality and import procedures.
Divde the market segment depending on the country like for eg Africa most of the people are mal nourished and are below the poverty line .
Customer service , Utility , advantage , benefits of the products as compared to your competitor- very vital
Competitors , SWOT analysis and USP our competitors vis a vis that of the product plan to sell
Promotion , packaging of the product equally important
Environmental friendly
There are several aspects to consider when selling your product in a distant land...
1. Who is your target market? how are they going to benefit using your product? why should they buy your product?
2. Who are the people selected for this task? what are their skills, lingual qualifications, market knowledge and presence?
3. What are the warehousing and logistic facilities in terms of sales and after sales stocks?
4. Servicability - Who will service the product and manage warranty and post warranty transactions.
It is important to prepare a thorough business plan and share it with relevant important people within the organization and obtain feedback to amend it and make it implementable. One never knows you could find your unit head within the organization itself.
