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Before the end of your marketing campaign, you discover that it won't be able to achieve its objectives. What would you do?

1- abort to avoid further losses2- change strategy3- continue anyway using the same strategy4- other Explain

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/22
Abdul Samad Nadeem Malik
by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

2- change strategy

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

It is too late to abort or change strategy. I will continue and use the results to reasses my current strategies and thier implementation tactics especially the marketing ones.

khaled Ibrahim Sayed Abd El Salam Ibrahim
by khaled Ibrahim Sayed Abd El Salam Ibrahim , Chief Accountant , -ElMehy engineering company

We have to say why if we choose any of the3 , but we can't choose1 as i already start it and i have to keep on going ,3 no also as i will keep on losing the company money , But the nearest is2 because if i have beem mistaken in my strategy i can modify it on order to reach up for the ideal frame work according to which the company faced , aslo what will be faced later as well.

Moataz Attallah GRP
by Moataz Attallah GRP , Compensation and Benefits Specialist , Saudi Aramco Mobil Refinery Company

Try to change strategy with genuine follow up, with avoiding more losses

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