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Do sales people need any specific training? If so what is it?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/22
Saiful Islam Hiron
by Saiful Islam Hiron , Site HR Manager , Handicap International

Training on Sales tools and techniques.

Zahi Abdein
by Zahi Abdein , Learning & Development Expert , Saudi Telecom (STC)

Sales is like any other job, it needs trained people to perform it. In order to have professional people selling your products and/or services, you must train them well. There are key knowledge that salespeople must have:

  • Product/Service that they are selling
  • The company they are working for
  • The market and the competition that are around

Other trainings depends on the individual's own level of skills. Some need basic sales training (such as Prospecting Skills and Sales Presentation Skills), others would need more advanced courses (such as Strategic Selling and CRM).

 

 

In summary, you must continuously train, coach and develop your salespeople regardless of the experience that they have.

Mohammed Abbas
by Mohammed Abbas , Director, ERP and Systems , Semikron Danfoss

I agree with Abdel Fattah. What was listed are basic and mostly soft skills that are essential. I will add some additional sales methodologies and tools that will drive sales growth, such as: account planning, value selling, challenger selling, opportunity management. Of couse not everything applies to all sales people Equally important,  upskillikng process is a change process that needs the right ingredients to make it successful and sustainable.

Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

 

Selling skills

 

Products knowledge

 

Industry knowledge

 

Negotiation skills

 

Communication skills

 

Presentation skills

 

Time management

 

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