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As per my little experience, it starts from inside the company and goes to the greater Market.
The factors effecting are:
* The time Production processes raw material to finish goods(Because history of production being lazy and setting targets high means to overstress the sales team).
* The demand of our products in the market(we can't force people to buy our product if they are not comfortable with it).
* Quality of our product and of competitor's.
* Price of our product and of competitor's.
* Behavior of potential or general buyer.
and last but not least,
* Financing policy of company to respond to bigger projects in sales.
product study
market and fied study
competitors research and report
tools and resources understanding to get the best use
incentive and motivation plan
client study and approach plan
short goals and long term goals
Costumer behaviour
best prices ,convincible ,vast knowledge of product ,comparasion expert ( study of competitor,s products).also soft payment terms can support to reach sales target.
Reaching customer satisfaction.
Good behavior from the sales employee.
Continous revision from the direct manager.
Exert a lot of effort.
