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How do you make sure you're setting a realistic sales goal for a new product?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/24
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

IDEAL IS TO SET5% OF THE BRAND LEADER FOR FIRST YEAR.

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

As per the marketing study used to develop that product.

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