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Why is it important for a brand promise to be simple and honest?

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/28
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Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Consumers who purchase the product and believe it does not live up to the promise will develop a negative image of the brand, they will be less likely to become loyal customers.

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