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How might measuring service quality be more difficult than measuring product quality?

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/28
Muhammad Yousaf Khokhar
by Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

Now a days quality of a service and Product can be measured easily but when they compared certainly product quality in terms of its life, functionality, durability, Price, Value and satisfaction can be measured using analytical tools but in case of service you have to rely on the consumer responses against price, value, satisfaction etc. 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Products are tangible; therefore, measuring quality across several dimensions such as durability, functionality, and so onmay be easier or performed more consistently than when measuring service quality.

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