Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Compare product mix width, length, consistency, and depth?

Marketing Mix Office Management Customer Service Administration Sales
user-image
Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/28
Upvote (6) Views (3) Followers (3) Answers (1) Report Question
Write an Answer
Register now or log in to answer.
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Product mix width refers to the number of different product lines the company carries; product length refers to the total number of products carried in a company's product lines. Consistency refers to how closely related the various product lines are in end use. Product depth refers to the number of versions offered of each product in the line.

Write Your Answer
More Questions Like This