Register now or log in to join your professional community.
Antoinette (Toni) Yacobian,
Co-CEO
Toni has spent the past 25 years improving the profits of premiere retailers. Toni translates the CEO’s strategic objective for better customer interactions into tangible operating activities that build the brand and increase sales. She is sought out by retail CEOs for her commanding knowledge of the psychology of store interactions and winning approaches. Toni is a recognized thought leader on why customers buy (and more importantly, why they don’t) and has proven that these behaviors can be measured and delivered consistently. The extensive suite of content and tools that Toni developed since founding Yacobian constitutes a body of intellectual property that provides a strategic advantage to Yacobian’s clients. She has a BA in Economics from Boston College.
how TYG is important in Retail؟
Effective retail marketing is vitally important for today’s manufacturers. Without a presence in retail stores, businesses rarely achieve the high level of exposure or widespread product distribution that retail stores offer. Retailers can help small businesses by performing a wide range of marketing services, from promoting products directly to customers to giving customers a chance to view and test products.
